The "Studentenwerk Würzburg" becomes the "Studierendenwerk Würzburg"
The decision to change the name was made after careful consideration and in accordance with the requirements of the Bavarian University Innovation Act. As part of this process, we conducted a comprehensive survey among our staff and students in spring 2023 with the aim of finding a name that adequately represents all university locations in our area of responsibility. However, despite all our efforts and numerous submissions, we were unfortunately unable to find a suitable and catchy name that met this requirement, so we decided to retain the historically grown term "Studentenwerk Würzburg" and adapt it in line with the new legal regulations. Since the founding of the "Verein Studentenhilfe e.V. Würzburg" in 1921, this name has been firmly rooted in history and is an established term for students.
However, in order to enable an improved visual presentation of all four locations, we have decided to adapt our logo accordingly: While we had previously placed three green bars behind our stylized "W", which also represents the course of the Main between our locations, in reference to the Frankenrechen, in future four green bars will be integrated here - one for each of our locations Würzburg, Schweinfurt, Bamberg and Aschaffenburg.
The rebranding will be implemented over the next two years in a phased process that is as sustainable as possible, with particular emphasis on saving resources and keeping costs as low as possible. We will therefore continue to use existing materials that bear the previous logo and whose content is still current or usable, and gradually use them up before creating new materials with the new name. Likewise, the adaptation of imprints on buildings, delivery vans or work clothing will take place step by step and therefore take longer. We want to ensure that all changeover processes are carried out carefully and thoroughly to ensure a smooth integration of the new look.
The situation is different with our accessibility: as part of the rebranding, new e-mail addresses will come into force with immediate effect. In addition, our website can now be reached at www.swerk-wue.de. You will find the new contact information for our employees on our website from 04.12.2023. However, to ensure a smooth transition in communication, the previous email addresses will remain active for the time being.
We are pleased to be able to better reflect the diversity of our students with this change of name and will continue to provide them with the best possible support in all matters relating to their studies.